:root {
  --ink: #0b0c08;
  --ink-2: #14160e;
  --ink-3: #24271a;
  --line: #33372a;
  --paper: #f0f0e4;
  --text: #eaeade;
  --muted: #a7a99a;
  --olive: #8d9a3c;
  --olive-bright: #a4b24c;
  --olive-pale: #c6d17a;
  --olive-deep: #2e3318;
  --head: "Big Shoulders Display", Impact, "Arial Narrow", sans-serif;
  --label: "Barlow Condensed", "Arial Narrow", sans-serif;
  --body: "Barlow", system-ui, -apple-system, "Segoe UI", sans-serif;
  --gutter: clamp(16px, 4vw, 48px);
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; -webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: transparent; }
body {
  margin: 0;
  background: var(--ink);
  color: var(--text);
  font: 400 1.0625rem/1.6 var(--body);
  overflow-x: hidden;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure, blockquote { margin: 0; padding: 0; }
ul, ol { list-style: none; }
h1, h2 { font-family: var(--head); font-weight: 900; text-transform: uppercase; line-height: .94; letter-spacing: .005em; }
h2 { font-size: clamp(2.6rem, 6.4vw, 5.2rem); }
h3 { font-family: var(--label); font-weight: 700; font-size: 1.5rem; line-height: 1.15; text-transform: uppercase; letter-spacing: .02em; }
:focus-visible { outline: 3px solid var(--olive); outline-offset: 3px; }

.wrap { max-width: 1240px; margin: 0 auto; padding: 0 var(--gutter); }
.section { padding: clamp(72px, 10vw, 140px) 0; }
.section-head { max-width: 760px; margin-bottom: clamp(40px, 6vw, 72px); }
.section-head h2 + p { margin-top: 22px; color: var(--muted); font-size: 1.15rem; text-wrap: pretty; }
.label {
  display: flex; align-items: center; gap: 12px;
  margin-bottom: 18px;
  font: 600 1rem/1 var(--label);
  letter-spacing: .16em; text-transform: uppercase;
  color: var(--olive);
}
.label::before { content: ""; width: 34px; height: 3px; background: currentColor; }
.label-dark { color: var(--olive-pale); }
.visually-hidden, .skip:not(:focus) {
  position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap;
}
.skip:focus { position: fixed; top: 10px; left: 10px; z-index: 100; padding: 10px 16px; background: var(--olive); color: var(--ink); }

.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 54px; padding: 12px 28px;
  border: 2px solid var(--olive); border-radius: 2px;
  background: var(--olive); color: var(--ink);
  font: 700 1.2rem/1.1 var(--label);
  letter-spacing: .05em; text-transform: uppercase; text-decoration: none; text-align: center;
  cursor: pointer;
  transition: background .2s, color .2s, border-color .2s, transform .2s var(--ease);
}
.btn:hover { background: var(--olive-bright); border-color: var(--olive-bright); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--text); border-color: #6b6e5c; }
.btn-ghost:hover { background: transparent; color: var(--olive); border-color: var(--olive); }
.btn-dark { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn-dark:hover { background: var(--ink-3); border-color: var(--ink-3); }
.btn-sm { min-height: 42px; padding: 8px 18px; font-size: 1.02rem; }
.btn-full { width: 100%; }
.text-link { color: var(--olive); font-weight: 600; text-underline-offset: 4px; }
.stars { color: var(--olive); letter-spacing: .08em; }

/* Header */
.site-head {
  position: fixed; inset: 0 0 auto 0; z-index: 40;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  height: 72px; padding: 0 max(var(--gutter), calc((100vw - 1240px) / 2 + var(--gutter)));
  transition: background .25s, border-color .25s;
  border-bottom: 1px solid transparent;
}
.site-head.is-stuck, .site-head.is-open { background: rgba(11, 12, 8, .96); border-color: var(--line); }
.brand { display: flex; align-items: center; gap: 12px; flex: none; }
.brand-crown { width: 38px; height: auto; }
.brand-word { width: clamp(180px, 20vw, 240px); height: auto; }
.nav { display: flex; align-items: center; gap: clamp(14px, 2vw, 28px); }
.nav a:not(.btn) {
  font: 600 1.05rem/1 var(--label); letter-spacing: .06em; text-transform: uppercase; text-decoration: none; white-space: nowrap;
  transition: color .2s;
}
.nav a:not(.btn):hover { color: var(--olive); }
.nav-toggle {
  display: none; min-height: 42px; padding: 0 16px;
  background: none; border: 2px solid #6b6e5c; border-radius: 2px; color: var(--text);
  font: 600 1rem/1 var(--label); letter-spacing: .08em; text-transform: uppercase; cursor: pointer;
}

/* Hero, with the roll-up door */
.hero {
  position: relative; display: grid; grid-template-columns: minmax(0, 1fr);
  min-height: 100svh; overflow: hidden; background: var(--ink);
}
.hero-media { position: absolute; inset: 0 0 0 52%; }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 58%; }
.hero-media::after {
  content: ""; position: absolute; inset: 0;
  background:
    linear-gradient(90deg, var(--ink) 0%, rgba(11, 12, 8, .5) 12%, rgba(11, 12, 8, 0) 34%),
    linear-gradient(180deg, rgba(11, 12, 8, .82) 0%, rgba(11, 12, 8, 0) 22%),
    linear-gradient(0deg, rgba(11, 12, 8, .55) 0%, rgba(11, 12, 8, 0) 22%);
}
.hero-copy {
  position: relative; z-index: 2; align-self: end;
  width: 100%; max-width: 1240px; margin: 0 auto;
  padding: 120px var(--gutter) clamp(36px, 6vh, 68px);
}
.eyebrow { margin-bottom: 18px; font: 600 clamp(.98rem, 1.5vw, 1.1rem)/1.2 var(--label); letter-spacing: .1em; text-transform: uppercase; color: var(--olive); }
h1 { font-size: clamp(3.9rem, 8.4vw, 8.2rem); line-height: .88; }
h1 span { color: var(--olive); }
.lede { max-width: 540px; margin-top: 26px; font-size: clamp(1.08rem, 1.5vw, 1.25rem); line-height: 1.5; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.proof { display: flex; flex-wrap: wrap; gap: 8px 28px; margin-top: 26px; font-size: 1rem; }
.proof a { text-decoration: none; }
.proof a:hover { text-decoration: underline; text-underline-offset: 4px; }
.proof strong { font-weight: 600; }
.status { display: inline-flex; align-items: center; gap: 8px; color: var(--muted); }
.status.is-open { color: var(--text); }
.status.is-open::before { content: ""; width: 9px; height: 9px; border-radius: 50%; background: #5ed36e; }

.door {
  position: absolute; inset: 0; z-index: 30;
  display: grid; place-items: center;
  background:
    repeating-linear-gradient(180deg, rgba(255, 255, 255, .055) 0 2px, rgba(0, 0, 0, .55) 2px 5px, transparent 5px 86px),
    linear-gradient(180deg, #24271a, #14160e);
  box-shadow: 0 14px 40px rgba(0, 0, 0, .7);
  transform: translateY(-101%);
  animation: door-up 1.1s .7s cubic-bezier(.65, 0, .3, 1) backwards;
  pointer-events: none;
}
.door img { width: min(46vw, 300px, 46vh); opacity: .96; }
@keyframes door-up {
  from { transform: translateY(0); }
  to { transform: translateY(-101%); }
}
.hero-copy > * { animation: rise .8s 1.35s var(--ease) backwards; }
.hero-copy > h1 { animation-delay: 1.42s; }
.hero-copy > .lede { animation-delay: 1.5s; }
.hero-copy > .cta-row { animation-delay: 1.58s; }
.hero-copy > .proof { animation-delay: 1.66s; }
@keyframes rise {
  from { opacity: 0; transform: translateY(20px); }
  to { opacity: 1; transform: none; }
}
.door-seen .door { display: none; }
.door-seen .hero-copy > * { animation: none; }

/* Ticker */
.ticker { overflow: hidden; background: var(--olive); color: var(--ink); }
.ticker-track { display: flex; width: max-content; animation: slide 42s linear infinite; }
.ticker span {
  display: flex; align-items: center; gap: 30px; padding: 11px 15px;
  font: 700 1.2rem/1 var(--label); letter-spacing: .1em; text-transform: uppercase; white-space: nowrap;
}
.ticker span::after { content: ""; width: 8px; height: 8px; margin-left: 15px; background: var(--ink); transform: rotate(45deg); }
@keyframes slide { to { transform: translateX(-33.333%); } }

/* Why */
.why .wrap { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(40px, 7vw, 100px); align-items: start; }
.why-head { position: sticky; top: 110px; }
.why-head h2 { font-size: clamp(2.6rem, 4.3vw, 3.9rem); }
.why-head h2 + p { margin-top: 22px; color: var(--muted); font-size: 1.15rem; }
.compare-row { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.compare-row > span { padding: 24px 22px 24px 0; }
.compare-row > span:first-child { color: var(--muted); }
.compare-row > span:last-child { padding-left: 22px; padding-right: 0; border-left: 3px solid var(--olive); font-weight: 500; background: var(--ink-2); padding-right: 16px; }
.compare-top { border-top: 0; font: 700 1.1rem/1 var(--label); letter-spacing: .1em; text-transform: uppercase; }
.compare-top > span:last-child { color: var(--olive); font-weight: 700; }
.compare-top > span { padding-top: 18px; padding-bottom: 18px; }

/* Steps */
.how { background: var(--ink-2); }
.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2px; background: var(--line); border: 2px solid var(--line); }
.step { padding: clamp(26px, 3vw, 40px); background: var(--ink-2); }
.step-num { display: block; margin-bottom: 26px; font: 900 clamp(4.5rem, 8vw, 7rem)/.8 var(--head); color: var(--olive); }
.step h3 { margin-bottom: 12px; font-size: 1.7rem; }
.step p { color: var(--muted); }

/* Coaching */
.coaching-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(36px, 6vw, 88px); align-items: center; }
.coaching-photo img { width: 100%; }
.coaching-copy h2 { margin-bottom: 30px; font-size: clamp(2.6rem, 4.4vw, 3.9rem); }
.service { padding: 24px 0; border-top: 1px solid var(--line); }
.service h3 { margin-bottom: 8px; }
.service p { color: var(--muted); }
.service-main { border-top: 3px solid var(--olive); }
.service-main h3 { color: var(--olive); font-size: 1.95rem; }
.service-main p { color: var(--text); font-size: 1.15rem; }

/* Josh */
.josh { background: var(--ink-2); }
.josh-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(40px, 7vw, 100px); align-items: center; }
.josh-copy h2 { margin-bottom: 28px; font-size: clamp(2.6rem, 5vw, 4.4rem); }
.flag { display: inline-block; width: .82em; height: auto; margin-left: .08em; vertical-align: .04em; }
.josh-copy > p:not(.label) { max-width: 620px; margin-bottom: 18px; font-size: 1.15rem; color: #d6d7c8; }
.creds { display: grid; grid-template-columns: repeat(3, minmax(0, 150px)); gap: 16px; margin: 30px 0; }
.creds img { width: 100%; }
.creds span { display: block; margin-top: 9px; font: 600 1rem/1.15 var(--label); letter-spacing: .03em; text-transform: uppercase; }
.josh-photo img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; object-position: 50% 12%; }

/* Gallery */
.mosaic { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); grid-auto-rows: clamp(150px, 20vw, 270px); grid-auto-flow: dense; gap: 8px; }
.mosaic figure { position: relative; overflow: hidden; background: var(--ink-2); }
.mosaic img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s var(--ease); }
.mosaic figure:hover img { transform: scale(1.04); }
.m-wide { grid-column: span 2; grid-row: span 2; }
.m-tall { grid-row: span 2; }
.mosaic figcaption {
  position: absolute; left: 0; bottom: 0; padding: 7px 12px;
  background: var(--ink); font: 600 1rem/1.2 var(--label); letter-spacing: .05em; text-transform: uppercase;
}

/* Reviews */
.reviews { background: var(--olive-deep); color: var(--paper); }
.reviews-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(40px, 7vw, 90px); align-items: start; }
.score { display: flex; align-items: center; gap: 22px; font-size: 1.15rem; font-weight: 500; line-height: 1.35; }
.score strong { font: 900 clamp(6rem, 13vw, 10.5rem)/.8 var(--head); }
.score .stars { color: var(--olive-pale); font-size: 1.6rem; }
.reviews blockquote {
  margin: 34px 0; font: 800 clamp(1.9rem, 3.8vw, 3.1rem)/1.04 var(--head); text-transform: uppercase;
}
.reviews cite { display: block; margin-top: 12px; font: 500 1rem/1.2 var(--body); text-transform: none; color: #cdcfb9; }
.reviews h3 { margin-bottom: 10px; }
.themes { margin-bottom: 30px; border-top: 2px solid var(--olive-pale); }
.themes li { padding: 11px 0; border-bottom: 1px solid #565c3a; }
.reviews-media { display: grid; gap: 34px; }
.reviews-media img { width: 100%; box-shadow: 0 22px 50px rgba(0, 0, 0, .4); }
.reviews-media figcaption { margin-top: 12px; font: 600 1.05rem/1.2 var(--label); letter-spacing: .05em; text-transform: uppercase; }

/* Pricing */
.price-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(16px, 2vw, 24px); }
.price-card { display: flex; flex-direction: column; padding: clamp(26px, 3.4vw, 44px); background: var(--ink-2); border: 1px solid var(--line); border-top: 3px solid var(--olive); }
.price-card h3 { font-size: 1.75rem; }
.price { display: flex; align-items: baseline; gap: 12px; margin: 22px 0 24px; font: 600 1.15rem/1 var(--label); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); }
.price strong { font: 900 clamp(5rem, 9vw, 7.5rem)/.82 var(--head); letter-spacing: 0; color: var(--olive-bright); }
.price-deal { padding-top: 18px; border-top: 1px solid var(--line); font-size: 1.15rem; font-weight: 600; }
.price-deal span { display: block; color: var(--muted); font-size: 1rem; font-weight: 400; }
.price-note { margin-top: auto; padding-top: 22px; color: var(--olive-pale); font: 600 1.2rem/1.2 var(--label); letter-spacing: .02em; }
.price-cta { margin-top: 32px; }

/* FAQ */
.faq-grid { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 6vw, 80px); }
.faq-grid h2 { font-size: clamp(2.6rem, 5vw, 4.2rem); }
.faq-list details { border-top: 1px solid var(--line); }
.faq-list details:last-child { border-bottom: 1px solid var(--line); }
.faq-list summary {
  display: flex; justify-content: space-between; gap: 24px;
  padding: 20px 0; cursor: pointer; list-style: none;
  font: 600 1.35rem/1.2 var(--label); letter-spacing: .01em;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; flex: none; color: var(--olive); font-size: 1.7rem; line-height: .8; }
.faq-list details[open] summary::after { content: "\2212"; }
.faq-list summary:hover { color: var(--olive); }
.faq-list details p { max-width: 680px; padding-bottom: 24px; color: var(--muted); }

/* Start */
.start { padding-bottom: 0; background: var(--ink-2); border-top: 3px solid var(--olive); }
.start-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(40px, 7vw, 100px); align-items: start; padding-bottom: clamp(60px, 8vw, 110px); }
.start-crown { width: 84px; margin-bottom: 26px; }
.start-copy h2 { font-size: clamp(2.7rem, 5.2vw, 4.5rem); }
.start-copy > p { max-width: 460px; margin-top: 24px; font-size: 1.2rem; }
.contact { margin-top: 38px; border-top: 1px solid var(--line); }
.contact > div { display: grid; grid-template-columns: 130px 1fr; gap: 12px; padding: 15px 0; border-bottom: 1px solid var(--line); }
.contact dt { font: 600 1rem/1.5 var(--label); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.contact a { color: var(--olive); text-underline-offset: 4px; }
.book { padding: clamp(24px, 3vw, 38px); background: var(--ink); border: 1px solid var(--line); }
.book h3 { margin-bottom: 20px; font-size: 1.75rem; }
.book label { display: block; margin-bottom: 16px; font: 600 1.05rem/1.3 var(--label); letter-spacing: .03em; }
.optional { color: var(--muted); font-weight: 500; }
.book input, .book select, .book textarea {
  display: block; width: 100%; min-height: 50px; margin-top: 6px; padding: 11px 13px;
  background: var(--ink-2); border: 1px solid #4a4d3e; border-radius: 2px; color: var(--text);
  font: 400 1.0625rem/1.4 var(--body);
}
.book textarea { resize: vertical; }
.book input:focus, .book select:focus, .book textarea:focus { outline: 2px solid var(--olive); outline-offset: 0; border-color: var(--olive); }
.form-error { margin-bottom: 14px; color: #ff9a85; font-weight: 500; }
.form-note { margin-top: 12px; color: var(--muted); font-size: .92rem; }
.form-result { margin-top: 20px; padding-top: 20px; border-top: 1px solid var(--line); }
.form-result blockquote { margin: 12px 0 14px; padding: 12px 14px; background: var(--ink-2); border-left: 3px solid var(--olive); font-size: 1rem; overflow-wrap: anywhere; }
.map { height: clamp(280px, 38vw, 460px); background: var(--ink); }
.map iframe { display: block; width: 100%; height: 100%; border: 0; filter: grayscale(1) contrast(1.05); }

/* Footer */
.site-foot { padding: 64px 0 30px; background: var(--ink); color: var(--muted); }
.foot-grid { display: grid; grid-template-columns: 150px minmax(0, 1fr) minmax(0, 1fr); gap: 44px; align-items: start; }
.foot-logo { width: 130px; }
.foot-title { margin-bottom: 8px; color: var(--text); font: 700 1.3rem/1.2 var(--label); letter-spacing: .04em; text-transform: uppercase; }
.site-foot a { color: var(--text); text-underline-offset: 3px; }
.foot-legal { max-width: 1240px; margin: 44px auto 0; padding: 22px var(--gutter) 0; border-top: 1px solid var(--line); font-size: .88rem; }

.mobile-bar { display: none; }

/* Scroll reveal: only hides content once JS has confirmed it can show it again */
.js .reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js .reveal.is-in { opacity: 1; transform: none; }

@media (max-width: 1120px) {
  .nav-toggle { display: inline-block; }
  .nav {
    position: absolute; top: 72px; left: 0; right: 0;
    display: none; flex-direction: column; align-items: stretch; gap: 0;
    padding: 8px var(--gutter) 22px; background: rgba(11, 12, 8, .98); border-bottom: 1px solid var(--line);
  }
  .site-head.is-open .nav { display: flex; }
  .nav a:not(.btn) { padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 1.25rem; }
  .nav .btn { margin-top: 16px; min-height: 52px; }
}

@media (max-width: 899px) {
  html { scroll-padding-top: 76px; }
  body { padding-bottom: 60px; }
  .hero { min-height: 0; }
  .hero-media { position: relative; inset: auto; height: 62svh; min-height: 340px; }
  .hero-media img { object-position: 50% 62%; }
  .hero-media::after {
    background:
      linear-gradient(0deg, var(--ink) 0%, var(--ink) 12%, rgba(11, 12, 8, 0) 32%),
      linear-gradient(180deg, rgba(11, 12, 8, .8) 0%, rgba(11, 12, 8, 0) 20%);
  }
  .hero-copy { margin-top: -56px; padding-top: 0; padding-bottom: 42px; }
  .door { inset: 0 0 auto 0; height: 100%; }
  .door img { width: min(58vw, 250px); }
  .why .wrap, .coaching-grid, .josh-grid, .reviews-grid, .price-grid, .faq-grid, .start-grid { grid-template-columns: minmax(0, 1fr); }
  .why-head { position: static; }
  .steps { grid-template-columns: minmax(0, 1fr); }
  .step { display: grid; grid-template-columns: 70px minmax(0, 1fr); column-gap: 14px; }
  .step-num { grid-row: span 2; margin: 0; font-size: 4.6rem; }
  .coaching-photo { order: 2; }
  .josh-photo { max-width: 460px; }
  .reviews-media { max-width: 480px; }
  .mosaic { grid-template-columns: repeat(2, minmax(0, 1fr)); grid-auto-rows: 44vw; gap: 6px; }
  .mosaic .m-tall { grid-row: span 2; }
  .foot-grid { grid-template-columns: minmax(0, 1fr); gap: 24px; }
  .mobile-bar {
    position: fixed; inset: auto 0 0 0; z-index: 35;
    display: grid; grid-template-columns: 1fr 2fr; height: 60px;
    border-top: 1px solid var(--line);
  }
  .mobile-bar a {
    display: flex; align-items: center; justify-content: center;
    font: 700 1.2rem/1 var(--label); letter-spacing: .06em; text-transform: uppercase; text-decoration: none;
    background: var(--ink); color: var(--text);
  }
  .mobile-bar a:last-child { background: var(--olive); color: var(--ink); }
}

@media (max-width: 520px) {
  .brand-word { width: 170px; }
  .brand-crown { width: 30px; }
  .compare-row > span { padding-top: 16px; padding-bottom: 16px; font-size: .98rem; }
  .compare-row > span:first-child { padding-right: 12px; }
  .compare-row > span:last-child { padding-left: 12px; padding-right: 10px; }
  .cta-row .btn { width: 100%; }
  .score { gap: 14px; }
  .contact > div { grid-template-columns: 96px 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .door { display: none; }
  .hero-copy > *, .ticker-track { animation: none; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .mosaic img { transition: none; }
}